Bada Bean Bada Boom
Creative Director
Bada Bean Bada Boom is a sister brand from Enlightened under the Umbrella of Beyond Better Foods in which I also worked as the Creative Director. During the past year I led a team of designers to achieve the goals of the brand on becoming more identifiable, fun and relatable. The name is a pun and it doesn’t take itself too seriously so the result of the brand identity was colorful, impactful and witty.
The BOOM BOX packaging
Web Banner for Zesty Ranch
Web Banner for the BOOM BOX, showing the diversity of flavors included on the box and the actual broad beans
bean characters
Packaging
I managed and monitored the packaging design, submission and proofing, working alongside the CEO, Marketing Director, Design Director, and Packaging Specialist
visual assets
I ensured the sales and marketing team had the visual support they needed, providing assets like decks, coupons, sell sheets, emails, print and digital ads, as well as social media content
