Packaging
I led the packaging design working with the CEO, VP of Marketing, Design Director, Packaging Specialist and the render team.
I supervised the submission, and proofing.
Brand identity for Enlightened products during 2022
I have been working as the Creative Director for the last 7 years. I put together and managed the in-house creative team. I was leading every visual effort for the brand, from the creation of a Style Guide, packaging, digital assets, photography and video.
I was part of the ideation of the products, flavor profiles, packaging design, creative output and lastly the Marketing strategy.
Most of the Marketing campaigns focus on the taste appeal and the product benefits against the competition. The better-for-you category is very competitive so the visual impact is key to get consumers to choose this brand.
My main objective has been to keep the brand relevant, relatable and fun without losing an element of elegance.
Packaging
I led the packaging design working with the CEO, VP of Marketing, Design Director, Packaging Specialist and the render team.
I supervised the submission, and proofing.