Bada Bean Bada Boom
Creative Director
Bada Bean Bada Boom are nutritious bean snacks distributed across USA and Canada on retail and e-commerce. During 2022 I was tasked with updating the branding. I worked with the in-house creative team to develop the look and feel, aiming to make it a more identifiable, fun, and relatable brand.
Animation of the previous BBBB packaging transitioning to the updated version.
The BOOM BOX packaging
Web Banner for Zesty Ranch
Web Banner for the BOOM BOX, showing the diversity of flavors included on the box and the actual broad beans
bean characters
Packaging
I managed and monitored the packaging design, submission and proofing, working alongside the CEO, Marketing Director, Design Director, and Packaging Specialist
visual assets
I ensured the sales and marketing team had the visual support they needed, providing assets like decks, coupons, sell sheets, emails, print and digital ads, as well as social media content
