Taste All the Possibilities
co-producer / director / editor

As the Creative Director of Enlightened, I spearheaded a series of commercials inspired by our delectable ice cream flavors. Leading our talented in-house team and collaborating with a crew of skilled freelance filmmakers, we presented innovative and captivating concepts that captured the essence of our brand.

From start to finish, I played a crucial role in every step of the commercial-making process. I carefully managed casting, oversaw pre-production and production, directed the commercials, and handled post-production to ensure that the final product met our high standards of excellence.

As a result, the commercials effectively showcased our products in a visually stunning and emotionally engaging way, resonating with our target audience and driving brand recognition and sales. It was an exciting and fulfilling project that showcased my skills as a creative leader and my dedication to elevating the brand's visual identity and messaging.