Enlightened: Barista Collection
co-producer / director / editor
The following assets were crafted for the fall 2018 campaign launch of the Enlightened Barista Collection. Taking inspiration from the delightful flavors of coffee ice cream and the vibrant coffee culture in NYC, our team sought to showcase a diverse range of personalities, backgrounds, and styles in our commercial, delivering an impactful and fun experience for our audience.
As the lead on this project, I was involved in every step of the process, from ideation to sketching, casting, budgeting, and assembling a talented film crew. I had the privilege of directing and editing the final product, and I also guided the team in the creation of all the necessary sales and marketing assets to support the campaign.
It was an exciting and fulfilling experience to bring this project to life, and I'm proud of the results we achieved.
Social media version of the Barista Collection ad
For the Photography assets I wanted a slick and delicious look inspired by each flavor’s ingredients.
