Bonsalpo
Art Director
Bonsalpo is an Austrian company that produces and distributes oils and drinks such as olive oil, cognac, wine, among others. The company has its own product lines but it also sells to retailers several other brands that are “Bonsalpo Approved” that include FAIR and Castell Miquel. During my time as a Creative Director the company was just starting to focus on Branding and Marketing materials so with a very small budget and a team of two other people I supported branding, packaging design, photography, and video.
Olive Oil
Our main objective was to make it seem pure and elegant. The competition at the time seemed to be leaning on a “traditional” style which made this design stand out among others.
Lifestyle Oils
For this particular design, we needed to include the name of the producer Michael Jank as well as the updated branding. We introduced color gradients for a more sophisticated and unique look.
I had the opportunity to work in beautiful places like Cognac, France and Sicily, Italy.