Enlightened (2021)
Creative Director
As a leader of the in-house team and a manager of external partnerships throughout 2021, I have taken on the exciting responsibility of overseeing packaging designs, sales materials, and marketing assets. It was a year filled with multiple product launches, and I am thrilled to say that we exceeded expectations.
Enlightened - Connected TV Commercial
I directed this TV commercial collaborating with the in-house team and GILDIN media (Production Company based in NY)
Product Launches
With the KETO trend gaining traction in the better-for-you products market, we worked diligently to develop products and designs that would appeal to the low-carb consumer. As the point person for all packaging designs and sales/marketing imagery, I ensured that every detail aligned with our mission of creating exceptional products.
Ice Cream Cake
Triple Chocolate Brownie Dough
Enlightened continued to push boundaries and offer new and exciting offerings, including sugar-free cones, ice cream pints, and ready-to-bake cookies. In partnership with DELISH, a prestigious print and digital magazine specializing in quality foods and recipes, we collaborated to ensure our seasonal ice cream flavors were nothing short of delicious and indulgent.
Peppermint Brownie and Pumpkin Cheesecake ice cream pints
One particular highlight was the introduction of a new flavor to our collection of KETO cheesecakes. To achieve the perfect packaging design, I collaborated with the TikTok-famous render artist Jake Fellman to create a stunning 3D model of the front and back of the packaging.
Key Lime Cheesecake
We also released two low-calorie (light) ice cream flavors:
Salted Caramel Cookie
Caramel Fudge Pretzel
The brand continued to expand to the fruit pops category with a new flavor just in time for the summer.
Fruit Bar - Mango + Boost
By the fall, the brand introduced the ready-to-bake cookies.
I managed the photography on the packaging, the packaging design and all visual support on web, email and social media
Lastly we launched a crunchy and delicious addition to the collection: the sugar-free cones.
As I reflect on my role and contributions throughout 2021, I am proud of the innovative solutions and collaborations that allowed Enlightened to exceed expectations and deliver exceptional products. I am eager to continue my work in this industry and look forward to the opportunities that lie ahead.